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Challenge your CRM Competence

Customers are the lifeblood of your company.
Poor competence jeopardizes your customer relations.

Do you need to strengthen your competence in customer relationship management (CRM)?
Challenge your CRM competence by answering 15 questions!
1 Situation 2 Problem 3 Impact 4 Solution 5 Benefit 6 Feedback

What do you do to promote the CRM competence of your employees?

  • How do you sensitize your employees to your CRM strategy?
  • How do you motivate your employees to develop/deploy CRM competence?
  • How do you evaluate the CRM competence of your employees?
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How good is the CRM competence of your employees?

  • How well/poorly acquainted are your employees with your CRM strategy?
  • How systematically can your employees develop/deploy CRM competence?
  • How well/badly do you know the CRM skills of your employees?
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What are the consequences of a lack of CRM competence?

  • What happens if your employees are insufficiently acquainted with your CRM strategy?
  • What happens if CRM competence is not strengthened/its deployment is not promoted?
  • What are the consequences if you fail to review the CRM competence of your employees?
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How could you strengthen CRM competence within the company?

  • How could you involve your employees more in your CRM strategy?
  • How would you strengthen CRM competence/step up its deployment?
  • What would be required in order to evaluate the CRM competence of your employees?
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What added value could you get from enhanced CRM competence?

  • How would your employees act with a better knowledge of the CRM strategy?
  • How would enhanced CRM competence affect your customers?
  • What would you do if you were more aware of the CRM competence of your employees?
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Congratulations, you've made it!

  • Have you identified where your CRM competence is lacking?
  • Have you noted down your improvement ideas?
  • Do you have questions or feedback?

What would you like to tell us?

Salutation*
First name
Last name*
Title
E-mail*
Phone
Company*
Employees
Country*
Comment*
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